Four brands have partnered with the MOD to offer special discounts for the Defence community throughout Armed Forces Week 2026.
Household names Cotswold Outdoor, Decathlon, HelloFresh and Mountain Warehouse have become the first ever Official Partners during Armed Forces Week (22–28 June) – through a new collaboration between the MOD, Department for Business and Trade, and Defence Discount Service.
Minister for Veterans and People, Calvin Bailey MP said:
“The military community sacrifices a lot to defend and protect the nation, whether serving overseas or holding the fort at home. These Armed Forces Week discounts are a tangible way of saying thank you to the Armed Forces community.
“The whole nation has a role to play in supporting the Armed Forces – so it’s great to see big brands stepping up.”
Introducing the fab four…
Whether you're looking to improve your fitness, spend more time outdoors, or make healthy eating simpler, the four Official Partners will offer the following boosted discounts during Armed Forces Week, beginning on 22 June:
· Cotswold Outdoor – 20% off full-price items, online and in stores
· Decathlon – 20% off a select range of full-priced sports and fitness equipment online
· HelloFresh – 60% off your first delivery, 25% off the next seven boxes, plus free treats for life for new and previous customers
· Mountain Warehouse – 25% off online
Full details of each offer, including how to claim and any terms and conditions, are available via Defence Discount Service (DDS).
